Rainbow Washing

emma spinks “The act of using or adding rainbow colours and/or imagery to advertising, apparel, accessories, landmarks… in order to indicate progressive support for LGBTQ equality (and earn consumer credibility)—but with a minimum of effort or pragmatic result.” – Urban Dictionary  Rainbow washing is essentially when businesses use the rainbow Pride colours to suggest to consumers that they support the LGBTQI+ community, withoutContinue reading “Rainbow Washing”

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